SPREADING THE WORD

We brought this foaming delicious product to life on TikTok + Meta using a mixture of evergreen trends and hard-hitting product photography. In each, we subverted the evergreen trend—like telling a GRWM story from the POV of an iced coffee, or playing with the ubiquitous tip screen.

NEW FOR FALL: PUMPKIN PIE SPICE

International Delight Cold Foam Creamer

Launch Campaign

New International Delight Cold Foam Creamer makes what was impossible, possible—the almost-effortless creation of coffee-shop-style drinks at home.

The idea was simple: show our audience how surprisingly easy it is to make your own cold foam coffee at home by highlighting the product’s unique sound—and create ear-catching “did-they-just-say-that?!” moments while doing it.

Agency: Harvest Creative

ECDs: Tom Adams & Tony Calcao

CD/AD: Erynn Mattera

Director: Ulf Johansson

Editor: Jason Macdonald (No 6)

Animation: Framestore