Black tuxedos will always be classic. But red will help you stand out. Find a look that suits your personality. #PromAsYouAre
Tie, bowtie, no tie. Your look’s finishing touch is up to you. #PromAsYouAre
Suit up for prom while staying true to your style. Get $40 Off Almost All Rental Packages. Book your look today. #PromAsYouAre
Prom is your last chance to leave a lasting impression. Find a look that speaks for you. #PromAsYouAre
Prom has changed, and so have the rules. What you wear is totally up to you. Find the suit that speaks to you at Men’s Wearhouse. #PromAsYouAre
The rules of Prom used to be black and white—and so was every tuxedo. But these days, what you wear is up to you. Classic or bold, there’s no wrong answer. #PromAsYouAre
Cufflinks don’t make the man, but they do make the look. #PromAsYouAre
Just because you’re going to Prom doesn’t mean you can’t be true to your personal sense of style. #PromAsYouAre
Patterned pocket squares add pop of color and personality. #PromAsYouAre
Promposal
Men’s Wearhouse
SOCIAL Campaign
Prom: a decades-old rite of passage, steeped in tradition and expectations.
Rules on what to wear, who to go with, how to get there and what to do after.
But the biggest night of the year shouldn’t be defined by other people’s ideas or ideals.
Why should it?
Prom is—and should be—a celebration of who you are. What you wear should reflect that.
Ditch the expectations. Rewrite the rules.
Prom As You Are.
To bring this inclusive campaign to life, we interviewed high school seniors who were preparing for their proms. We learned what was important to their experience, how they planned to express their personal style and if/how they were going to prompose. Using mix of interview footage and product imagery, we created a series of online videos, social posts, Instagram Stories, GIFs, and a mini campaign for March 11, #NationalPromposalDay. Shot and produced entirely by our in-house crew.
Agency: EP + Co
Art Director/Designer: Taylor Lucas
Director: RG Lacandola
Editor: Orlando Asson