Where do you want to go this summer?

This summer, vacation is within arm’s reach. Join us as we visit destinations around the world, from exotic locals to nostalgic favorites, through the flavors infused in each of our 2024 Summer Iced Teas. With every glass, we’ll transport you to foreign cities, coastal retreats, desert landscapes and sun-soaked islands. Forget your passport; grab your pitcher. We’re brewing up an itinerary bound to invigorate your senses and quench your thirst—for adventure.

Smith Tea Will Take You.

WISHING YOU A PITCHER-PERFECT SUMMER

Visitors to the Smith Tea Tasting Room had the opportunity to send the quintessential summer vacation greeting: a postcard. Three unique designs, themed around the Summer Iced Tea Collection, were displayed among the iced teas along with a charming red letter box.

Tea-Inspired Tunes

To complete the “getaway by glass,” we created Spotify playlists so everyone could let sounds and sips of Smith Tea take them to the vacation of their dreams—no suitcase required.

SUMMER ICED TEA COLLECTION Gets SOCIAL

Estimated Arrival TIME: 5 Minutes

Smith Tea

The Summer Iced Tea Collection

Blackberry Jasmine Iced Tea was an immediate sensation for iconic Portland-based tea company, Smith Tea, when it was introduced in 2021. Fast-forward a few years, and Smith Tea was looking for fresh messaging around their blue-hued limited-edition iced tea. I delivered—and sold them on their first campaign platform for the entire summer iced tea collection.

Taking cues from the iced teas themselves, I worked directly with the marketing team at Smith Tea to pair each blend with a summer destination—far-flung tropical isles, desert oasis, European ports—and crafted a story around each.

Every tea got its moment in the sun with fresh photography, dedicated emails, a corresponding Spotify playlist, paid & organic social ads, vacation-inspired cocktails and an in-store postcard writing station.

The campaign fundamentally changed how Smith Tea approached their seasonal teas, infusing their communications with a new POV, fresh creative and ultimately extending the time spent marketing them.

Client: Smith Teamaker

Art Director: Beth Austin

Designer: Audrey Meschter

Marketing Coordinator: Jane Weiand

VP of Marketing: Katie Burnett